| 2011/12/26 TMC Launches ''Aqua'' in Japan |
 Toyota Motor Corporation (TMC) announces the launch in Japan today of the "Aqua"*1 gasoline-electric compact hybrid. The Aqua combines a comfortable and roomy interior with a stylish body, and displays exciting acceleration and agility. The Aqua incorporates 17 years of Toyota expertise and technology in the development of mass-produced hybrid vehicles, and boasts a small, light and efficient hybrid system that achieves a world-leading*2 fuel efficiency of 35.4 km/L under the Japanese Ministry of Land, Infrastructure, Transport and Tourism's (MLIT's) JC08 test cycle and 40.0 km/L*3 under the MLIT 10-15 test cycle. With a starting price of 1.69 million yen, the Aqua offers the pleasure of hybrid vehicles to an even broader range of consumers in Japan. Vehicle Outline Exceptional Fuel Efficiency The Aqua features a state-of-the-art, small, light and efficient 1.5-liter Toyota Hybrid System II (THS II) with reduction gear, which achieves a fuel efficiency of 35.4 km/L in the JC08 test cycle and 40.0 km/L in the MLIT 10-15 test cycle. A cooled Exhaust-Gas Recirculation (EGR) system improves efficiency in the high-expansion-ratio Atkinson cycle engine. Also contributing to increased engine efficiency is a battery-powered water pump, a friction-reducing beltless design and precise coolant-water-flow volume control. The hybrid transaxle, which includes the power control unit, the power-generation motor and drive motor, has also been designed to be small and light. A selectable electric-vehicle mode (EV Mode) enables driving with only the electric motor. |
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| 2011/11/30 Honda to Begin Sales of N BOX, First Model of New Mini-vehicle N Series |
 Honda Motor Co., Ltd. announced it will begin sales of the N BOX, the first model of the new mini-vehicle N Series, on December 16, 2011. Honda created the N Series with a passion to create the best and new vehicle for Japan, and a newly-designed platform and powertrain were adopted for the N Series models.Honda, which has great experience in producing minivans, developed the N BOX with the goal of creating a "mini-minivan," condensing the attractiveness and values of a minivan into a mini-vehicle. Featuring an innovative platform, the N BOX realizes spaciousness, comfort and economic efficiency beyond the concept of a mini-vehicle. Through the combination of the new platform, the center-tank layout, and the newly-developed powertrain, the N BOX features one of the largest cabin spaces*1 among all mini-vehicles in the market. This new platform embodies Honda's M/M (man maximum/machine minimum)*2 concept, the origin of Honda's automobile design. The center-tank layout is Honda's unique packaging technology, first adopted for the Fit, which innovated the concept of a "small car." The newly-developed engine and transmission enabled the N BOX to realize both dynamic driving and excellent fuel economy. With the adoption of the idle stop mechanism, which has been adapted from hybrid vehicles, the N BOX realized top level fuel economy in its class*3. Customers can choose from several types and packages to accommodate their preferences. In addition to the base grade, which offers the spaciousness and sense of security suitable for a family with children, N BOX Custom is offered for customers who seek a vehicle with strong individuality and a sense of presence. *1Honda internal research, after the current mini-vehicle standards were applied (as of November 30, 2011) *2Honda's "man maximum, machine minimum" concept is a basic approach to Honda car design calling for maximizing the space available for people and minimizing the space required for mechanical components *3Honda internal research, "super-height" class (as of November 30, 2011) |
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| 2011/11/28 Honda to Begin Sales of All-New CR-V |
 Honda Motor Co., Ltd. announced that the all-new CR-V would go on sale at dealerships across Japan on December 2. Introduced in 1995, the CR-V pioneered a completely new SUV market with its original combination of car-like ride comfort and exceptional utility. Today, the CR-V is available in 160 countries, with over 500,000 units sold every year worldwide.*1The all-new fourth-generation CR-V is more advanced in every area, including design, packaging and technology. In addition to the sleek and aerodynamic body, the CR-V features higher fuel economy, enhanced ride comfort and a roomier interior and cargo area for better utility than ever before. Providing exceptional stability in a wide range of driving situations, the CR-V offers peace of mind to every occupant. Joining the 2.4 L four-wheel-drive model is a new 2.0 L front-wheel drive model that offers a combination of best-in-class fuel economy*2 and powerful performance at a reasonable price. Further, all CR-V models qualify for Japan’s eco-car tax incentives. Since its 1995 introduction, over 5 million CR-V automobiles have been sold worldwide cumulatively.*3 *1Honda calculations *2Honda calculations for 2.0 L SUVs as of November, 2011 *3Honda calculations as of September, 2011 |
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| 2011/10/27 Honda Begins Sales of All-New Freed Series including Freed Hybrid and Freed Spike Hybrid |
 Honda Motor Co., Ltd. announced it would begin sales of the all-new Freed Hybrid minivan and Freed Spike Hybrid tall wagon at dealerships across Japan on October 28, 2011. Like all models in the acclaimed Freed series, these new hybrids offer a spacious, comfortable interior and a large cargo area in a compact body. Both models will combine a smooth ride with outstanding fuel economy and affordable price, as with any Honda hybrid vehicle. The refreshed Freed and Freed Spike gasoline-engine models will also become available on October 28. Furthermore, Honda will launch a new range of Freed special-needs vehicles on November 25, including a wheelchair-accessible model with a newly developed electric winch, a side lift-up seat model, and a passenger lift-up seat model.The Freed Hybrid and Freed Spike Hybrid will be Japan’s first 5-number class minivan and tall wagon hybrid vehicles.*1 Thanks to a combination of advanced packaging technology and Honda’s lightweight, compact IMA (Integrated Motor Assist) hybrid system, the new models offer all of the comfort and utility of the Freed series while featuring one of the best fuel economy among 5-number class minivans and tall wagons:*2 21.6 km/L as measured in JC08 mode and 24.0 km/L as measured in 10·15 mode.*3 In addition, all hybrid models and front-wheel-drive gasoline engine models of the refreshed lineup qualify for Japan’s eco-car tax incentives. Honda’s unique packaging technologies and the lightweight, compact IMA hybrid system is an ideal combination to meet our goals to provide our customers with accessible hybrid technology and a wide range of hybrid vehicle models. Currently in Japan, more than one-third of registered Honda automobiles are hybrid vehicles.*4 *1Honda calculations internal data for 5-number class minivans and tall wagons as of September 2011 *2Honda calculations internal data for 5-number class minivans and tall wagons as of September 2011 *3Testing by Japanese Ministry of Land, Infrastructure, Transport and Tourism *4Honda internal data as of September 2011 |
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| 2011/10/27 Honda to Begin Sales of Refreshed Insight Hybrid Model in Japan |
 Honda Motor Co., Ltd. introduced the newly refreshed Insight hybrid model, a popular model known for its exceptional environmental performance and affordable price. In addition, the new Insight Exclusive model featuring a 1.5-liter engine has joined the Insight lineup. Honda will begin sales of both models at dealerships across Japan on November 11.The refreshed Insight offers new exterior styling elements and refined interior. Furthermore, by reducing engine friction and other technological advancements, the Insight offers extraordinary fuel economy of 27.2 km/L as measured in JC08 mode and 31.0 km/L as measured in 10·15 mode.*1 The new Insight Exclusive model features unique styling and refined exterior and interior designs. Its powerful but fuel-efficient 1.5-liter i-VTEC engine is shared with the CR-Z sport hybrid model, but specially tuned for the new Insight Exclusive model. The Insight Exclusive offers fuel economy of 23.2 km/L as measured in JC08 mode and 26.5 km/L as measured in 10·15 mode.*1 |
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| 2011/06/16 Honda Begins Sales of All-New Fit Shuttle and Fit Shuttle Hybrid Compact Cars |
 Honda Motor Co., Ltd. announced that the all-new Fit Shuttle and Fit Shuttle Hybrid compact cars will go on sale in Japan from today. With all the advantages of a compact, easy-to-handle 5-number body size, the Fit Shuttle features a large cargo area, outstanding fuel economy and a refined, comfortable and quiet ride.Leveraging the advanced packaging technologies that Honda developed for the Fit, the Fit Shuttle and Fit Shuttle Hybrid are a new type of compact car perfect for a wide variety of lifestyles. They defy the conventional wisdom about compact cars to offer a superb combination of spaciousness, utility, fuel economy, refinement and comfort. Offering an exceptional level of value for money, both models are priced affordably. Pricing of the Fit Shuttle starts at \1,610,000*1, and the Fit Shuttle Hybrid starts at \1,810,000*2. |
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| 2010/12/03 100% Electric Zero-emission Nissan LEAF Debuts in Japan |
 Nissan Motor Co., Ltd. today announced the launch of the all-new 100% electric, zero-emission Nissan LEAF, which goes on sale December 20th at Nissan dealers nationwide. It will be followed by the United States, also in December, and in select European markets in early 2011. Release in other global markets is set for 2012.Nissan LEAF is a newly developed EV designed for the mass market, offering new mobility for a sustainable zero-emission society. Achieving outstanding environmental performance as a zero-emission vehicle with no tailpipe emissions, including CO2, Nissan LEAF is powered by a lithium-ion battery and an electric motor. It provides unique driving experience, delivering strong, smooth acceleration performance and quietness comparable to luxury vehicles in every speed range. It also offers superior handling stability realized by its excellent weight balance. As a specifically designed electric vehicle, Nissan LEAF supports the comfortable life and completely new values that an EV provides. With enough interior space to accommodate five adults, Nissan LEAF features a driving range of 200 km (on JC08 mode), enough to satisfy the needs of most customers. Nissan LEAF also utilizes an advanced IT system, providing customers with convenient functional support. |
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| 2010/11/22 TMC Launches Redesigned ''Ractis'' |
 Toyota Motor Corporation (TMC) announces the launch in Japan today of the redesigned "Ractis" compact hatchback. The second-generation Ractis seeks to unite class-leading1 levels of interior spaciousness and comfort with maximum utility in a compact body, which, at less than 4 m in length, maintains the appeal of the first-generation Ractis while pursuing the amenity of a compact hatchback. The Ractis remains compact on the outside, but on the inside there is ample room for passengers and cargo. The vehicle has a cargo space suited to a wide range of uses and it features various conveniences such as a remote lever for operating the 60/40-split, tilt-down rear-seat backrests, a first2 for a compact-class vehicle. Stylish form, impressive environmental and safety performance, and driving performance born from testing and tempering on European roads, provide even greater product appeal. A broad lineup of grades is available including the L’épice3, which is casually stylish; the S grade, a sporty version that embodies the joy of driving; and the Welcab Wheelchair-adapted Vehicle Type I With Passenger-side Rear Seat model, which is the first vehicle with factory-installed features for the disabled to gain vehicle-type certification in Japan. All vehicles in the series qualify for the Japanese government tax reductions for environment friendly vehicles. The front-wheel-drive models qualify for a 75% reduction in the automobile acquisition tax and automobile weight tax under the Japanese government's taxation system for environment friendly vehicles, while the 1.5-liter, four-wheel-drive model and Welcab Type I With Rear Seat on Passenger Side model qualify for a 50% reduction. |
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| 2010/11/08 Nissan Releases All-New Serena Minivan |
 Nissan Motor Co., Ltd. today announced the launch of the all-new Nissan Serena minivan, which goes on sale November 29th at Nissan dealers nationwide.Since its launch in June 1991 through the current third-generation model, Nissan Serena has been acclaimed by customers, especially families, for its roomy comfortable cabin, great drivability and versatile seat configurability. It has achieved the No.1 position in minivan sales for three consecutive years, from 2007 to 2009*1, as well as surpassing one million in cumulative units*2 sales in Japan this past February, making it an enduring bestseller since introduction. The all-new Serena, with its advanced interior spaciousness, user-friendliness and Serena DNA, now adds best-in-class*3 fuel economy of 15.4km/L (10-15 mode)*4 to its long list of attributes. Serena is equipped with Nissan's new Idling Stop system, which adopts an ECO motor that restarts the engine and also serves as an alternator during deceleration. The engine restarts quicker and is quieter with ECO motor, providing a natural driving feel and enhanced interior comfort. Equipped with a newly developed direct-injection engine with Xtronic CVT, the new Serena achieves both a 25% improvement in fuel economy over 2010 standards and SU-LEV certification, emitting 75% fewer exhaust emissions than 2005 standards in every grade. This qualifies the vehicle for the tax exemption for environmentally friendly vehicles*5, which provides for a 75% reduction of both new vehicle acquisition and weight taxes. |
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| 2010/06/10 Nissan Releases All-New JUKE Compact Sports Crossover |
 Nissan Motor Co., Ltd. announces the Japan launch of the all-new Nissan JUKE compact sports crossover, which goes on sale today at Nissan dealers nationwide.With the arrival of JUKE, Nissan ushers in a new genre of vehicles, the compact sports crossover. Developed for the global market, JUKE's unique styling offers a new look in the compact category, combining the agility of a compact sports car with the security and toughness of an SUV. From its sporty front and rear lights to its large, imposing fenders, JUKE stands out with bold design and strong imagery. The JUKE name is equally original. Derived from an American football term used to describe a quick or sudden move taken by a running back to avoid a defensive player's tackle, the name was chosen to showcase JUKE's ability to deftly negotiate the challenges of work and everyday life. JUKE also breaks new ground in offering the world's first mass-produced 1.5-liter engine (HR15DE) with dual injectors. Along with its standard new-generation Xtronic CVT™ transmission and rigid suspension, JUKE provides smooth acceleration, superior handling, improved driving stability and a comfortable ride. All JUKE models have a low mileage consumption of 19.0km/L, a 15% improvement on 2010 mileage standards and 75% lower than 2005 emission standards (SU-LEV). This qualifies JUKE for the tax exemption for environmentally friendly vehicles*1, which provides for a 50% reduction of both new vehicle acquisition and weight taxes. In addition, functions like the combined mileage display and navigation system, Eco Drive mode with CVT, and low consumption cabin climate control all support a fun, eco-friendly driving experience. The new "Intelligent Control Display," a versatile multi-function information system, is another first for Nissan vehicles. The system provides updated driving information, such as mileage, and acts as central control panel for cabin environment and for dynamic drive settings. JUKE drivers can use the control panel to easily switch between three available driving modes: Normal, Sports and Eco-drive. A Tough, Agile Exterior Design JUKE's dramatic exterior styling projects an image of toughness and agility. Its raked front pillars allow for a large windshield area for improved all-around visibility, while its taut upper canopy with sloped rear roofline combines with its muscular lower body sides to emphasize its strength and sportiness. Embedded rear door handles, "hidden" in the rear pillars, emulate the design of a 2-door sports coupe. One of the most distinctive features of the JUKE exterior is the unique headlight treatment, which utilizes large, rounded headlights mounted low in the nose and thin, high-mounted "slash" auxiliary lights mounted higher on the hood edge to create a radical, rally car-inspired appearance. The rear combination lights also project JUKE's sporty intentions, mimicking the sleek boomerang-like form found on the iconic Z® sports car. The JUKE is available in seven exciting new colors, including "Radiant Red" (Pearl Metallic) and Meteorite Brown" (Metallic). |
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| 2009/12/01 Nissan Releases New Minicar Roox |
 Nissan Motor Co., Ltd. announces the release of the Roox minicar, which goes on sale today at Nissan dealers nationwide.The most distinctive features of the new Nissan Roox are its spacious interior, elegant design and convenient features, such as the double sliding rear doors that provide for convenient entry and exit and a large, low-floor height luggage space. The name Roox was coined from "room" and "max" to convey its exceptionally roomy interior. While Roox's comfortable family car cabin is designed to change people's impression of minicar interiors in Japan, its exterior design also brings an eye-catching new face to the segment. Roox incorporates the design characteristics of Nissan's Highway Star Minivan series, including Serena and Elgrand, providing a striking and elegant appearance. The new Roox is also designed to offer efficient operation and performance. The K6A engine-equipped models (except for turbo models) deliver both excellent environmental and driving performance, achieving top-in-class*1 fuel efficiency of 21.5km/L*2. With a 15% or 20% improvement in fuel economy over the 2010 standards, these models are certified SU-LEV*3 (vehicles which emit 75% fewer emissions than the levels mandated by Japan's 2005 exhaust emission regulations). Roox non-turbo models qualify for Japan's preferential tax scheme for environment-friendly vehicles, with automobile acquisition tax and automobile weight tax reduced by 50%. Nissan collectively refers to models that qualify for these preferential tax breaks as the Nissan ECO Series (NECO Series). Including Roox, 18 models*4 have already qualified. Nissan hopes to stimulate consumer demand for eco-friendly vehicles by offering customers a broad selection of products to choose from. |
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| 2009/11/19 Nissan Releases New Fuga Luxury Sedan |
 Nissan Motor Co., Ltd. announces the release of the new Fuga luxury sedan, which goes on sale today at Nissan dealers nationwide.The all-new Nissan Fuga was created as an intelligent, premium sedan offering a tailored and vibrant experience for its driver and passengers. It combines a dynamic exterior created to appeal to the senses with a spacious, open and comfortable interior. Fuga also features a wide range of technologies, supporting Eco-driving and a high level of safety and security - including an ECO-pedal, Cornering Stability Assist and an advanced Driving Safety Support System for approaching low-visibility intersections, which was developed from the results of SKY Project.*1 Building on the strong features of the first-generation Fuga, which was originally released in October 2004, the new Fuga continues as a Nissan flagship model. Like the original, the new Fuga is expected to be highly appreciated for its outstanding driving performance, interior quality and comfort, all which go beyond the expectations of a traditional luxury vehicle. The new Fuga is available in a range of models and in a choice of two advanced powerplants, a 2.5-liter VQ25HR engine and a 3.7-liter VQ37VHR engine with Nissan's Variable Valve Event and Lift (VVEL) system. The 2.5-liter engine model also qualifies for Japan's preferential tax scheme for environment-friendly vehicles*2 with automobile acquisition tax and automobile weight tax reduced by either 75％ or 50％. |
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| 2009/10/21 Suzuki launches all-new Kizashi sedan |
 Suzuki Motor Corporation is putting the all-new Kizashi sedan on sale in Japan on 21 October.The Kizashi is Suzuki’s new flagship model. It offers bold, sporty styling; a refined cabin that’s the result of careful craftsmanship; equipment that reflects a focus on comfort; and exhilarating performance. Plus, it combines sporty handling with great ride comfort thanks to extensive testing and fine-tuning on roads in Europe and North America. “Kizashi” is a Japanese word meaning “a sign of great things to come”. As the name of Suzuki’s new flagship model, it reflects the dynamic, forward-looking approach with which Suzuki takes up new automaking challenges. Bold and sporty styling Contours that include taut shoulder lines running from the headlamps to the rear combination lamps express power befitting a car of the Kizashi’s class. The rear deck is contoured for both aerodynamics and aesthetics. Refined interior design Features including an exquisitely designed centre console and satin-finish chrome-plated details convey both sportiness and craftsmanship in the cabin. High performance The J24B 2.4-litre engine delivers maximum output of 138kW (188PS) and maximum torque of 230N•m (23.5kg•m). A variable intake system and dual mufflers contribute to superior intake and exhaust efficiency. Where four-wheel drive is specified, it’s delivered by an intelligent all-wheel drive (i-AWD) system that realizes smooth off-the-line acceleration and great cornering performance. Plus, a synergetic vehicle dynamics control system acts on the i-AWD system and electric power steering system to suppress body movements and keep the car stable. (Where two-wheel drive is specified, the synergetic vehicle dynamics control system acts only on the power-steering system.) Outstanding quietness Sound-absorbing and -insulating measures throughout the body promote quietness while allowing the body to be optimally light. High-capacity dual exhaust silencers suppress unpleasant low-frequency booming noise and realize a pleasant exhaust note. Note: All information on features pertains to the Japan-specification Kizashi. Specifications may differ for individual markets. |
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| 2009/10/21 Lexus Debuts LFA |
 Lexus announces today the official launch of the LFA, a two-seat supercar scheduled to go into production at the end of 2010 as the pinnacle of the Lexus "F" premium sports car series. Pre-sales start today. Ultra-responsive and extremely stable even when taken to the edge, the LFA creates a sense of reassurance that opens up a new world of driving emotion, exhilarating the senses to move the driver in more ways than one. The LFA combines high output, superb chassis design and meticulous aerodynamics to achieve instantaneous total-vehicle response characterized by high-rev, seamless acceleration echoed by a self-defining resonance from its 4.8-liter V10. Only 500 units of the LFA are to be produced and sold worldwide. A prototype of the LFA is now on display at the 41st Tokyo Motor Show, which is open to the general public from October 24 to November 4 at Makuhari Messe in Makuhari, Chiba Prefecture. More information can be found at http://www.Lexus-LFA.com. |
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| 2009/10/20 TMC Unveils Luxury Hybrid ''SAI'' |
 TOYOTA MOTOR CORPORATION (TMC) announces the unveiling today in Japan of the compact luxury sedan "Sai", which is planned to go on sale in Japan on December 7. The Sai is based on a concept derived from the Japanese word sai—which means "talent" when written as "" and "coloration" when written as ""—as a hybrid-only sedan "combining advanced talent and multi-color sophistication". The Sai, designed with extensive consideration for the environment, features a gasoline-electric hybrid system with a 2.4-liter engine for outstanding fuel efficiency and use of Ecological Plastic (made from plant-derived materials) for approximately 60% of the interior surface area. Its highly efficient package achieves an outstanding balance between maneuverability, comfort, refined sedan styling and aerodynamic performance. Furthermore, in addition to offering advanced features for high-level safety performance, such as a millimeter-wave-radar Pre-crash Safety system, the Sai, among its other attributes, provides cruising performance and riding comfort befitting a luxury vehicle, altogether making it a compact luxury vehicle for a new era that brings together "talent" and "coloration" to enrich customers' lifestyles. |
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| 2009/10/19 Toyota Launches Redesigned ''Mark X'' |
 TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the redesigned "Mark X", which furthers the series' "sporty and luxurious" concept by offering enhanced quality in an authentic rear-wheel-drive sedan. The Mark X features a dynamic low center of gravity that is combined with powerful driving performance made possible by a new 3.5-liter V6 engine. The style and driving performance of this upscale vehicle are in tune with adult sensibilities, delivering in-touch-with-the-road steering that responds instantaneously to the driver's every wish, stability at high speeds and a smooth comfortable ride. In addition, the vehicle's environmental performance is at the top of its class1. The fuel efficiency of the Relax Selection two-wheel drive models exceeds the 2010 standards by 15%, qualifying them for incentives and subsidies under the Japanese government's taxation system for environmentally considerate vehicles. Rear-wheel drive package offers dynamic styling and exciting cruising The design concept behind the Marx X is "glam tech"—combining the visual "glamour" conveyed by the vehicle with the "high-tech" expression of its modern and precise feel. The result is subtle contrast as well as a dynamic and stylish form. The vehicle's silhouette is smooth and elegant, with expansive front and rear pillars to emphasize integration with the underbody. The 1,435 mm height and 20 mm expansion for both width and track give the vehicle a low center of gravity.The combination taillights also have a three-lamp linear layout, while lights built into the lid of the trunk serve as a statement of class. Six refined body colors are available, including the new Ice Titanium Mica Metallic. The interior is sporty and dynamic, combining quality and precision that evokes a feeling of driving pleasure. The leather-covered steering wheel's thicker ergonomic grip and a leather-booted gearshift add to the sporty feel. The angles of the seat cushion and sides of the front seats have been optimized for superior hold. The driver's seat also features a switch-operated motorized lumbar support function that shifts the seatback forward or back to improve back comfort during driving. The shoulder portion of the door trim for the front and rear seats has been pushed outward by 25 mm (total for left and right), while the distance between the front seats has been increased by 20 mm, resulting in a roomier interior. |
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| 2009/10/15 Nissan Releases All-New Fairlady Z Roadster |
 Nissan Motor Co., Ltd. announced the release of the new Fairlady Z Roadster, which goes on sale today at Nissan dealers nationwide. In addition, the Fairlady Z Coupe receives minor new model enhancements and a new "Fairlady Z 40th Anniversary" model, which marks the first four decades of the popular Nissan sports car, joins the lineup.Fairlady Z Roadster Based on the latest generation Fairlady Z Coupe, the all-new Fairlady Z Roadster is a two-seat convertible with a fully , automatic power-operated, soft top. Along with providing the exhilaration of open-air driving, Fairlady Z Roadster offers high performance, dynamic design and excellent value. Like the Fairlady Z Coupe, the new Roadster model features significant improvements in performance, style and technology versus the previous Fairlady Z Roadster design. With its shorter wheelbase, reduced weight and advanced VQ37VHR 3.7-liter engine, it gives remarkably high levels of acceleration and handling, while also providing a comfortable interior with minimum wind buffeting - even with the top open. Key highlights of the new Fairlady Z Roadster include: Optimal balance of sports car performance and open-top convertible exhilaration Signature Fairlady Z styling with an advanced, fully automatic canvas top Air conditionined seats for added occupant comfort, even on hot days Available advanced technology, including HDD CARWINGS navigation system with enhanced entertainment features and premium Bose® audio system Uncompromised Fairlady Z performance |
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| 2009/10/09 Honda Announces the All-new Step WGN |
 Honda Motor Co., Ltd. announced the introduction of the all-new Step WGN. With the largest interior space in its class*1 and first in class*1 under-floor storage for third-row seats the all-new Step WGN offers more convenience than ever before and best-in-class fuel economy*1. The new Step WGN and Step WGN special-needs vehicle*2 go on sale in Japan today, with the Step WGN Spada and Step WGN Spada special-needs vehicle*2 to debut in Japan on Friday, October 23. This all-new fourth generation Step WGN, featuring Honda’s original low-floor, low-center-of-gravity platform, was developed around the concept of comfort for everyone and is designed to be the ultimate in comfortable minivan transportation for the entire family. With the combination of a 2.0-liter i-VTEC engine and torque converter-equipped CVT*3 both smooth driving and outstanding, class-leading*1 fuel economy of 14.2km/l*4 are achieved. Making further contributions to fuel economy are features such as ECON mode, which regulates the engine and transmission to help conserve fuel, and Eco Assist, with multiple functions that encourage fuel-efficient driving including a guidance function that gives the driver real-time feedback on the fuel-efficiency of his or her driving practices. *1 8-passenger, 2,000cc class vehicles with an overall height of 1,800mm or greater (Honda calculations) *2 Side lift-up seat-equipped and passenger lift-up seat-equipped vehicles will be released on the same day. *3 Step WGN (FWD vehicle) *4 Step WGN (FWD vehicle). Fuel economy when driven in 10-15 mode (Japanese Ministry of Land, Infrastructure, Transport and Tourism test specification) |
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| 2009/09/14 Toyota Launches Redesigned ''Land Cruiser Prado'' |
 TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the redesigned "Land Cruiser Prado". The new Land Cruiser Prado, a mid-size, authentic four-wheel drive vehicle, continues the tradition of the Land Cruiser brand that is esteemed in more than 170 countries and regions around the world. The fourth generation maintains the outstanding drivability, reliability and basic functionality of the earlier generations—even under the harshest driving conditions—while improving on the on-road and off-road performance that is the Prado's claim to fame. Enhanced utility results in a vehicle that offers comfort and peace of mind—anytime and anywhere.Specific improvements include a roomier cabin through increased space between the front and second-row seats, while enhancements to the time-tested full frame structure and higher body rigidity make the ride even more comfortable. In addition, the adoption of a Kinetic Dynamic Suspension System (KDSS) allows for driving stability at city and highway speeds, and a "crawl control" feature enhances rough-road compatibility. Other off-road driver-support features include a Multi-terrain Select switch to control drive power and braking in line with the off-road environment and the world's first1 Multi-terrain Monitor, which displays the road conditions around the vehicle taken by four onboard cameras. The basic concept for the new Land Cruiser Prado, based on TMC's "vibrant clarity" design philosophy, is a vehicle with a modern and powerful form suited to both urban and off-road situations. The designers aimed to create an exterior with the active feel expected of a four-wheel-drive vehicle and an interior that is refined and roomy. Front view shows wide stance with emphasized low center of gravity, enabling stability Front and rear fenders are integrated into body-panel structure, expressing vigor and creating side view with beautifully flowing line Rear view conveys strength, with hatch door that accents rear form, while combination taillights and wipers that fold into rear spoiler convey functionality and stylishness Combination of horizontal instrument panel and metal-plated, vertically arranged center instrument cluster with function-prioritized switch placement conveys refined strength Optitron meters, formed from two cylindrical metallic-toned rings, create high-tech feel and provide excellent visibility; multi-information display placed in center of instrument cluster (between gauges) displays fuel efficiency, possible cruising distance, and other information 10 body colors are available, including newly-developed Dark Steel Mica A wide-view front and side monitoring system eliminates the blind spot immediately in front and to the side of the vehicle, removing need for an auxiliary mirror on the passenger side front fender, thus creating a more streamlined design. |
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| 2009/09/08 Freshened Mazda CX-7 on Sale in Japan |
 Mazda Motor Corporation has launched freshened versions of its CX-7 crossover SUV in the Japanese market. Combining the performance of a sports car with the practicality of an SUV, the facelifted CX-7 goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide.When the Mazda CX-7 commenced sales in Japan in December 2006, it offered bold and flowing styling together with impressive driving performance provided by the MZR 2.3L Direct Injection Spark Ignition (DISI) Turbo engine. The newly facelifted CX-7’s design has been enhanced and refined. The front fascia features a fresh five-point lower grille. Chrome garnish added throughout the interior increases the overall impression of dynamism and quality. Extensive improvements to the engine, transmission, body and chassis have boosted the CX-7’s acceleration and handling. In addition to the upgraded sporty driving characteristics, the facelifted CX-7 offers two percent better fuel economy compared to the previous model due to improved engine combustion efficiency. Mazda’s engineers also increased body rigidity and reduced engine, road and wind noise, resulting in an improved ride feel and a quieter cabin. The facelifted CX-7 comes with new eco-friendly features which include a fuel consumption gauge and an “eco-lamp” that encourage economical driving. Newly added advanced safety equipment, such as Mazda’s Rear Vehicle Monitoring (RVM) system and Emergency Signal System (ESS), augments safety for the vehicle’s occupants. Two model grades are available: the base model CX-7 and the premium CX-7 Cruising Package. |
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| 2009/08/17 Daihatsu Unveils New Mini Passenger Vehicle Mira Cocoa |
 DAIHATSU MOTOR CO., LTD. (Daihatsu) announced on August 17 the launch in Japan of a new mini passenger vehicle, the Mira Cocoa1.Mira Cocoa is a mini passenger vehicle that targets women who pursue a fun and laidback lifestyle by selecting products that suit their particular tastes. The vehicle is intended to perfectly meet their needs and to be a trusted partner thanks to a design that makes it fun to drive around and its ease of handling. The new Mira Cocoa offers the following features. (1) An easy-to-love vehicle design that makes it fun to drive around. - A friendly, modern style that is easy to love - A simple and casual interior that makes the vehicle fun to drive around - Rich color variations to subtly express the driver's personality (2) Improved ease of handling - Equipped with outstanding driver-assistance functions that enhance ease of handling (First vehicle in Japan2 to be equipped with a rearview mirror that is fitted with a back view monitor3 (equipped with an automatic anti-glare function) - A perfect package that combines a roomy cabin space with ease of handling. (3) Outstanding basic performance - The latest platform and powertrain provide outstanding driving performance and excellent safety and environmental capabilities. - Because the Cocoa meets the Japanese JC08 mode (Cold) test cycle standard for cleaner exhaust emissions, it is eligible for a tax break in Japan under the taxation system to promote environmentally-considerate vehicles (75% tax reduction) and for a subsidy under the subsidy system to promote environmentally-considerate vehicles4. 1. The name "cocoa" was chosen to express the fact that the car offers passengers the comfortable feeling and relaxed atmosphere that one gets from drinking cocoa 2. It is the first in Japan as of August 2009 among automobile manufacturers, according to Daihatsu's research 3. Equipped in the Cocoa plus G (for the Cocoa X the back view comes in a package as a manufacturer's option) 4. In the case of the two-wheel drive vehicles the Cocoa X, the Cocoa Plus X, and the Cocoa Plus G |
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| 2009/06/11 Mazda Launches All-New Axela in Japan |
 Mazda Motor Corporation has announced the sales launch of the all-new Mazda Axela (known overseas as the new Mazda3) in the Japanese market. Mazda’s mainstay model has been fully redesigned and updated with a host of new features, including the ‘i-stop’ engine stop/start system. Sales commence today at all Mazda, Mazda Anfini and Autozam dealers nationwide. Manufacturer’s suggested retail prices (including sales tax) for the all-new Mazda Axela range from 1,660,000 to 2,678,000 yen. The target sales volume in the Japanese market is 2,000 units per month.Since the Mazda Axela first debuted in October 2003 it has become a core model in Mazda’s lineup, selling over two million units worldwide and currently comprising over a third of its annual global sales. For the second generation Axela, the development team was determined to once again exceed customer expectations. As a result, the new model inherits and evolves Mazda’s highly acclaimed sporty performance and exterior styling. Additionally, it arrives with an outstanding interior with greater quality and functionality, and offers advanced environmental and safety features. All 2.0-liter front-wheel-drive (FWD) models are equipped with i-stop, Mazda’s unique engine stop/start system, which uses combustion energy to restart the engine in just 0.35 seconds, about half the time of most other competing systems. The i-stop system also suppresses noise and vibration as the engine shuts down and restarts, ensuring that drivers experience a natural driving feel with no sense of discomfort. Prices for models with i-stop start from an affordable 1,890,000 yen (including sales tax). The 2.0-liter FWD Axela with i-stop provides 15 percent better fuel economy than the previous model.*1 The 1.5-liter Axela models are newly equipped with a continuously variable transmission (CVT). This combination enables a sporty ride and top class fuel economy*2 of 18.4 kilometers per liter. All models in the Axela range qualify as Super-Ultra-Low Emission Vehicles (SU-LEV), achieving exhaust emissions that are at least 75 percent lower than the levels required by the Japanese government’s 2005 exhaust emissions standard. Additionally, six of the nine model grades qualify for Japan’s eco-car incentive program as well as tax reductions of 50 or 75 percent under the government’s eco-car tax reduction program. Together with its superb environmental performance, the new Mazda Axela also boasts more spirited driving performance. Mazda’s engineers achieved notable weight reduction while efficiently increasing the vehicle’s body rigidity, and reworked the aerodynamics so that the new Axela provides enhanced handling and straight-line stability at high speeds. Drivers can enjoy substantially improved comfort and cabin quietness due to reduced road noise, engine vibration and wind noise. The updated exterior design, which features a new version of Mazda’s hallmark five-point grille, carries forward the original model’s sporty impression and injects an added touch of dynamic and refined styling. *1 Compared to the previous Axela 20C, which achieved 14.2 km/L in Japan’s 10-15 mode testing. *2 In the 1.5-liter engine class. |
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| 2009/05/18 Toyota Launches Third-generation ''Prius'' |
 TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the third-generation "Prius", which combines superior environmental performance with improved driving pleasure. Like its predecessors, the new Prius remains worthy of its name—Latin for "to go before"—by being equipped with the latest in TMC hybrid and other environmentally friendly technology. Its Toyota Hybrid System II (THS II) has been more-than-90-percent designed anew and synergizes with one of the best aerodynamic performances in the world. This synergy combines with other advances to achieve a world-leading1 fuel efficiency of 38.0km/l2, while providing driving performance on par with that offered by a vehicle with a larger 2.4-liter engine. The new Prius comes with four driving modes to match the requirements of specific driving environments, as well as with a solar-powered ventilation system and other dynamic features. Since becoming the world's first mass-produced hybrid vehicle in 1997, the Prius has been sold in more than 40 countries and regions around the world, with cumulative sales having exceeded 1.25 million units as of March 31, 2009. The third-generation Prius will be released in stages in more than 80 countries and regions, as part of an effort to further popularize hybrid vehicles worldwide. Advanced hybrid performance The engine and transaxle boast higher efficiency while the motor, inverter and other units are smaller, lighter and more efficient. The THS II has been more-than-90-percent redesigned and includes a 1.8-liter engine, a motor and a reduction gear. Synergetic effects generated between the hybrid system and the vehicle as a whole, including its one-of-the-best-in-the-world aerodynamic performances (with a coefficient of drag value of 0.25), achieve a world-best1 fuel efficiency of 38.0km/l2, and deliver driving performance equivalent to that of a 2.4-liter engine. (Under the Japanese Ministry of Land, Infrastructure, Transport and Tourism JC08 test cycle, the new Prius has a fuel efficiency of 32.6km/l.) Higher engine efficiency The adoption of a newly developed 1.8-liter gasoline engine reduces engine rpm during high-speed driving and raises fuel efficiency at high speeds. The ample output and torque contribute to comfortable cruising. TMC's first electric-powered water pump that draws its energy from the battery reduces friction loss through precise control of the coolant water flow rate and an electrically operated drive belt. A high-expansion-ratio engine results in substantially less piston-pumping loss and internal friction, while cooled exhaust-gas recirculation (EGR) and roller rocker arms raise combustion efficiency. An exhaust heat recovery system uses exhaust heat, which in the past was discarded, for the interior heater and for warming up the engine. |
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| 2009/04/02 Toyota Launches Redesigned ''Wish'' |
 TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the redesigned "Wish". The Wish is a compact seven-seater minivan that has gained a solid reputation for its sporty styling, wide-ranging utility and comfortable driving performance—with sales of more than half a million units—since its launch in January 2003. The new, second-generation model has enhanced sportiness and comfort, and features significant improvements in driving, environmental and safety performance. The result is a vehicle that aims to meet a user's every "wish". All vehicles in the series feature a new-generation engine with "Valvematic", which is a continuously variable valve-lift and valve-timing mechanism that achieves both excellent driving performance and superior environmental performance. The new engine, in combination with Super Continuously Variable Transmission-intelligent (Super CVT-i) transmission, gives the Wish a maximum of 15%-better fuel efficiency than the previous model and more exhilarating driving performance. Steering-assisted Vehicle Stability Control (S-VSC) and Supplemental Restraint System (SRS) side and curtain-shield airbags—standard on all vehicles in the series—give the new Wish class-leading levels1 of safety performance. Powertrain delivers excellent environmental performance and exhilarating ride Both the 1.8-liter and 2.0-liter engines are fitted with "Valvematic", which is a continuously variable valve-lift mechanism that controls intake valve-lift volume and valve timing. The mechanism produces optimum power at all speed ranges and provides advanced environmental performance, while engine and Super CVT-i control tuning emphasizes high response, exhilarating acceleration and increased fuel economy. Consequentially, the 1.8-liter front-wheel drive models achieve 16.0km/l in the Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT) 10-15 test cycle, with CO2 emissions of just 145g/km. The 2.0-liter models achieve 15.2km/l in the MLIT 10-15 test cycle, with CO2 emissions of just 153g/km. The 1.8-liter, front-wheel drive models have a fuel efficiency that exceeds the level stipulated in the Japanese 2010 standards2 by 20% and the 2.0-liter models exceed the same by 15%. All vehicles in the series achieve emission levels 75% lower than the 2005 standards under the MLIT's Approval System for Low-emission Vehicles. Seven-speed Sports Sequential Shiftmatic transmission—standard on all vehicles in the series—allows the driver to enjoy manual-transmission-like operation, while the adoption of CVT Sport Mode and Dynamic Sport Mode also contribute to exciting driving. Paddle gear shift in 1.8S and 2.0Z models allows driver to shift up and down gears on steering wheel, giving F1-like, dynamic and responsive gearshift operations CVT Sport Mode (1.8S model) increases responsiveness of acceleration and deceleration Dynamic Sport Mode (2.0Z model) increases responsiveness of acceleration and deceleration, and is designed for sporty driving during cornering through use of traction control systems and electric power steering Selecting Eco Drive Mode optimizes alignment of driving force with accelerator operation and realizes energy saving in the air conditioning system, contributing to increased fuel efficiency. An Eco Driving Indicator that lights up to signify fuel-efficient vehicle operation and an Eco Zone Indicator that shows throttle use aim to raise driver awareness toward environmentally friendly driving and are standard on all models. |
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| 2009/03/26 Toyota Launches Redesigned ''Crown Majesta'' |
 TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the redesigned "Crown Majesta".The fifth-generation Crown Majesta—the Toyota brand's top sedan—features a high-quality interior with enhanced comfort and safety features, all designed to offer the highest levels of satisfaction to both drivers and passengers. Specific improvements include a longer wheelbase and exterior styling that exudes presence and energy. The 4.6-liter V8 gasoline engine provides ample power and is combined with an eight-speed automatic transmission for smooth, powerful cruising and response. In addition, three world-first1 technologies—the Front-side Pre-crash Safety System, Pre-crash Seatbacks and a Supplemental Restraint System (SRS) rear-seat center airbag—enhance safety and improve overall vehicle performance. Package The extended wheelbase, 75mm longer than the previous series, creates a roomy and comfortable interior. Longer wheelbase creates ample legroom for rear-seat passengers Total vehicle length under 5 meters ensures greater maneuverability in cramped traffic environments Exterior Based on the Toyota brand "Vibrant Clarity" design philosophy, horizontal accents create a flowing silhouette, while the long wheelbase generates a style both commanding in appearance and expressive of vitality. Interior The wide instrument panel creates expansiveness, while individual components from the center cluster to the console are clear-cut, emphasizing the quality of the materials used. The steering wheel, shift knob and ornament panel feature carefully selected, fine-grain wood to create a luxurious cabin atmosphere. Optitron Meters (standard) and thin film transistor LCD Finegraphic Meters (optional) provide vivid and clear information to the driver. Speedometer displays in both digital and analog format; lane and other information also displayed Steering-wheel-affixed switch allows changing screen display to show fuel efficiency, Eco Zone Indicator (for environmentally considerate driving) and Night View system (see "Safety" section) Seat frames can be finely adjusted to provide comfortable seating even during long periods of driving. Type G and Type G "F Package" feature premium Japanese leather seats Power Easy Access System slides driver's seat back and tilts steering wheel upward and forward, facilitating smooth ingress and egress for driver The HDD navigation system is compatible with the G-BOOK mX Pro telematics service and is equipped with multi-media and other advanced functions such as Map on Demand, which provides automatic map and information updates. A rear-seat entertainment system features a high-resolution 9-inch monitor built into the cabin ceiling. The Toyota Premium Sound System, with a 19-channel amplifier and 20 speakers, offers sound quality comparable to a live performance. |
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